Cold Tea Collective
Brand Guidelines and Application
Adobe Creative Suite, Figma, WordPress
Cold Tea Collective is a new media company dedicated to creating and sharing perspectives and stories for and about the next generation of Asian diaspora. Our brand was designed to promote our stories and content through coldteacollective.com, and our social media platforms. Ensuring and balancing representation in our content and our brand without commercializing or making use of visual stereotypes and cultural motifs allows us to engage with every facet of the Asian diaspora.
Challenges
Designing a brand identity that reached and remained identifiable to Asian Diaspora across English-Speaking spaces
North America, Australia, The United Kingdom, The Philippines represented the majority of our demographic range
Millennials and Gen X interacted and engaged with our content the most throughout all platforms (Facebook, Instagram, LinkedIn, and X)
Initial social media reach was limited, and conversion to readership to our website was low
New assets and style guides had to regularly be made for limited use during brand partnerships and joint ventures
Working and partnering with Dove, Telus, and US Bank among other companies in creating visual content such as Television Programs, YouTube videos, and Podcasts
Solution
Our brand identity operates of a basic black, white, and orange colour scheme that serves as the blueprint for changes based on campaign, partnership, or article, promoting flexibility
We produced a high volume of social media collateral at a constant, schedule rate to increase our social media following and conversion to website readership
We established a brand partnership and media package to streamline the process of integrating brand partnerships and sponsors
We kept a clean, simple layout for our website to simplify navigation and ease of engagement for our short form content
Projects Over The Years
